For many local searches the Google Business Profile is the first thing a customer sees. These are the parts worth checking, in roughly the order customers notice them.
Name, category and contact details
Use your real business name as it appears on your signage. Do not add keywords to the name, which can lead to a suspension. Check that the phone number and website link work.
Opening hours and special hours
Wrong hours send customers to a closed door. Set your regular hours and add special hours for festivals or temporary closures.
Services and description
List your main services and write a short description in plain language. Say what you do and who you do it for, without exaggeration.
Photos
Recent, real photos help customers recognise your business when they arrive. Avoid stock images.
Posts and updates
Posts about offers, events or news show that the business is active. Even a simple monthly update is better than none.
Reviews
- Ask customers for reviews at the end of a good experience.
- Reply to positive and negative reviews politely.
- Do not post fake reviews or pay for reviews.
If your profile is suspended or you cannot access it, follow the platform's official recovery steps. Outcomes depend on the platform's decision.
Related service: Google Business Profile SEO.