Choosing an agency is easier when you know what to ask. These questions work for any agency, including us.
1. What exactly will you do each month?
Ask for a list of activities and deliverables, not general promises.
2. How will you report, and on what?
Good reports show impressions, clicks, enquiries and the actions taken. Be careful of reports that show only vanity numbers.
3. Do you guarantee rankings or leads?
Nobody outside the search engine controls rankings, and lead numbers depend on your market and offer. A guarantee should make you cautious.
4. Who owns the accounts and content?
You should own your domain, ad accounts, analytics and Google Business Profile. Ask for this in writing.
5. How do you build links and reviews?
Avoid anyone who buys links, runs private networks or posts fake reviews. These practices risk penalties.
6. What do you need from me?
Marketing depends on your input: access, information, approvals and quick decisions. A good agency tells you what it needs.
7. How long before I should expect movement?
Honest answers include ranges and conditions. Expect different timelines for ads, which can start quickly, and SEO, which builds over time.
8. Can I see real examples?
Ask for examples the agency is allowed to share. Be cautious of vague references or unverifiable claims.
9. What are the contract terms?
Check the length, the notice period and what you receive if you leave.
10. Who will I actually talk to?
Knowing your point of contact and how quickly they respond matters as much as the plan itself.
Related service: SEO Services.