Impressions and reach look busy on a slide, but a small business needs to know which pages or campaigns led to phone calls, direction requests and WhatsApp chats. Paid search puts your business in front of people who are already looking. We plan, run and refine campaigns around the enquiries you want and the budget you set.
Key takeaways
- Budget spent on the wrong searches: Broad targeting without negative keywords can bring clicks from people who were never going to buy.
- Conversion tracking: Tracking for calls, form submissions and WhatsApp clicks so results can be measured.
- Control over spend: You set the budget and can change it as you learn.
Which numbers matter in a google ads report?
Short answerGoogle Ads lets you appear when someone searches for what you offer. Focus on conversion tracking and goals and budget first so every change is checked against real customer enquiries.
Definition
Actionable google ads reporting: Documented deliverables for google ads management (campaign structure and keyword plan, ad copy and landing page advice, conversion tracking set-up) with agreed ownership.
What this means for ecommerce stores in Patna and Bihar
Product and category campaigns for online sellers. We begin with your goals, your area and your margin for spend. Keeping admin access.
- Deliverable check: Campaign structure and keyword plan.
- Deliverable check: Ad copy and landing page advice.
- Deliverable check: Conversion tracking set-up.
Read the full scope on our Google Ads Management page, compare all services, or reach our Boring Road team via the contact page.
How we run google ads
- 1
Goals and budget
We agree what counts as a good enquiry and what you can spend.
- 2
Structure and tracking
We build the account and set up conversion measurement first.
- 3
Launch
Ads go live after you approve the copy and the landing pages.
Sources
- Google Search Central: SEO Starter Guide — Google's starter guidance for making pages understandable. It does not promise a position in search results.
- Google Business Profile help — Official help for creating a Business Profile. Google decides what the profile shows.
